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There are approximately 936 weeks from the time a child is born until that child grows up, graduates, and moves on to whatever’s next. But each week in the life of a child or teenager is unique. Kids are constantly changing. And yet, we believe there is immeasurable potential tucked away in these early years of a person’s life. That’s when we began the journey to reclaim the phrase, “It’s just a phase.” Rather than implying that each phase is a time we must simply endure, we wanted to suggest something different: every phase is a timeframe when you can leverage distinctive opportunities to influence a kid’s future.